I'm currently pursuing a PhD in Media Studies at the University of Western Ontario. I will be presenting the paper (see below) at an Ethnographic Conference in Victoria, BC on June 1, 2012. (http://www.publicethnography.net/news/registration-public-ethnography-conference)
I'm looking for celebrities to share their experience with Twitter in the context of the Entertainment Industry.
Your identity will be kept strictly confidential unless you specify explicitly otherwise. The information/statistics gathered from the survey will be used for this paper only.
Here is the proposal for the paper:
Tweet Like You Mean It: Hollywood is Counting
The Entertainment industry has long used ethnographic research, in the form of Nielsen ratings to gage audience preferences. In today’s economically challenged environment, studios and networks more than ever want concrete, qualitative data to insure that someone will be watching what they are producing. To this end, the industry is turning increasingly to social media, such as Twitter and Facebook, to gauge audience preferences. Studios have embraced the ability to count likes, hits, and followers to confirm audience approval and likely participation. The public knows when a Nielsen box is installed in their home, but they may not realize that they are being subjected to this kind of surveillance on social media. This paper will touch briefly on Hollywood’s embrace of social media as an ethnographic tool and the possible legal, ethical, and practical ramifications of this type of scrutiny.
The survey can be found here: http://www.surveymonkey.com/s/QJCYLGY
Your participation is greatly appreciated!